Turning Naturals Juice Bar
BackTurning Natural's location at 1123 H St NE in Washington, D.C., is now permanently closed, but its story is far from over. This specific closure marks the end of a chapter for the H Street Corridor, yet the brand itself remains a significant force in the regional health and wellness scene. Understanding Turning Natural requires looking beyond this single shuttered storefront to the powerful mission and unique culture that fueled its popularity.
The brand is the brainchild of Jerri Evans, a former aeronautical engineer who shifted her career focus dramatically after a personal tragedy. Her mother, Annette Turner, turned to juicing and holistic health practices after being diagnosed with breast cancer. After her mother's passing, Evans was inspired to continue her legacy, leaving engineering to launch Turning Natural. Her goal was not just to sell juice, but to make healthy and fresh options accessible, particularly in underserved communities. This mission is the core of the brand's identity, aiming to prove that healthy choices can be cool, affordable, and delicious.
The Menu: More Than Just Juice
The appeal of Turning Natural has always been its creative and extensive menu. It stands out in a crowded market of juice shops with cleverly named drinks that resonate with pop culture, such as the Green Latifah (fennel, apple, lemon, ginger), Swizz Beets (beets, apple, lemon, ginger), and the Mi'Kale Jackson (dandelion, kale, apple, lemon, ginger). This playful approach makes wellness feel approachable and fun, rather than clinical or restrictive.
Beyond the memorable names, the quality of the ingredients is a consistent point of praise. The offerings center on cold-pressed juices and healthy smoothies made from whole fruits and vegetables, without added syrups or artificial flavorings. Popular smoothies like the Blue Bear (blueberries, banana, granola, cinnamon) and the Bob Marley (pineapple, mango, hemp protein) became staples for a loyal customer base.
The menu also extends beyond drinks, positioning Turning Natural as a comprehensive spot for a healthy meal. Key offerings include:
- Acai Bowls: A popular choice for a nutrient-dense breakfast or snack, customizable with various toppings.
- Veggie Patties: The spinach and veggie patties are frequently cited as delicious, savory, and satisfying options.
- Black Bean Burgers: Offering a substantial meal for those looking for something more filling.
- Wellness Shots: Concentrated boosts like the "Flu Shot" with lemon, ginger, and cayenne provide quick, targeted nutritional benefits.
This diverse menu of plant-based options catered to a wide range of dietary needs and preferences, solidifying its reputation as more than just a place to grab a drink.
The Vibe and The Reality of the Customer Experience
What truly set Turning Natural apart was its atmosphere. Many customers described it as a vibrant community hub with a welcoming vibe, often filled with the sounds of R&B and hip-hop. It was designed to be a neighborhood shop where people felt comfortable and seen. This energetic and culturally attuned environment was a significant draw, creating a loyal following that saw their visits as an experience, not just a transaction.
However, the reality of a popular, busy establishment sometimes presented challenges. While the staff was often noted for being friendly and kind, some customer reviews pointed to operational weaknesses. The most common criticisms involved long wait times, particularly during peak hours. In a fast-paced city, slow service can be a significant drawback. Some patrons also mentioned occasional order inaccuracies, suggesting that the staff could get overwhelmed by the demand.
Another point of consideration is the efficiency of their juice production. Some reviews noted that the fresh juice bar sold pre-bottled juices from a refrigerator rather than making them to order. While this speeds up the checkout process, some customers felt it compromised the freshness they expected from a premium juice bar. The price point, while reasonable for the quality of the natural ingredients, could also be a barrier for some, placing it in the premium category for a daily habit.
Legacy on H Street and The Brand's Future
The closure of the 1123 H St NE location is part of a broader trend of business turnover in the area, with many establishments facing challenges related to expiring leases and changing neighborhood dynamics. While this specific storefront is no longer in operation, it's important for potential customers to know that the Turning Natural brand is still very much active.
The company continues to operate several other locations throughout the Washington D.C. metro area, including in Anacostia, Takoma, and Lanham, Maryland. This means that the unique products and community-focused vibe that made the H Street location popular can still be experienced. The mission started by Jerri Evans—to provide better health choices and build community—carries on at these other stores. For anyone who valued what Turning Natural offered, the journey just requires a trip to a different neighborhood.
