A prospective customer searching for a local juice shop might stumble upon a business on Main Street named Sportsman's Redneck Juice Bloody Mary Mix and feel a sense of confusion. The name itself presents a contradiction. Is it a place for healthy drinks, or is it something else entirely? The reality is far more specific and unique than a typical juice store. This establishment is not a juice bar in the conventional sense; it is the birthplace and flagship location for an award-winning Bloody Mary mix, operating out of a classic Wisconsin tavern called Sportsman's Bar & Grill.

This dual identity is the most critical aspect to understand before visiting. You will not find a menu of cold-pressed juices or fruit smoothies here. The “juice” in the name refers exclusively to their signature, savory, tomato-based concoction. The business is, first and foremost, a neighborhood bar and grill with a long history, reportedly the oldest saloon in Somerset. It was here that owners Ed and Missi spent years perfecting their Bloody Mary recipe behind the bar, using feedback from countless customers to create the final product. This homemade recipe, born from a genuine barroom environment, eventually grew so popular that it was bottled and branded, turning a local favorite into a commercial product that has won multiple awards at competitions like The Drunken Tomato Awards and the Ultimate Spirits Challenge.

The Star of the Show: The Redneck Juice Mix

The entire identity of the establishment revolves around its signature product. Reviews for the mix itself are overwhelmingly positive, with fans praising its robust and complex flavor. One customer review simply states it's "the best bloody mix around." The flavor profile is distinct; it includes standard ingredients like tomato paste, Worcestershire sauce, and celery salt, but features a notable beef base made from roasted beef and broth. This gives the mix a savory, meaty quality that sets it apart from many vegetarian-friendly options on the market. Reviewers describe it as thick, hearty, and salty, with a mild but noticeable heat.

The product line has expanded beyond the original recipe to include a Spicy version and a "Clam Digger" version for those who prefer a Bloody Caesar. This dedication to perfecting a single type of drink has made the bar a destination for Bloody Mary aficionados. Patrons visit not just for a generic cocktail, but to experience the award-winning mix at its source, often served with an elaborate array of classic Midwestern garnishes like cheese, bacon, and sausage sticks.

Beyond the Bloody Mary: The Bar & Grill Experience

While the Bloody Mary is the main draw, the establishment functions as a full-service bar and grill, a fact supported by a customer review praising the "Great Food And Great Service." The menu is what one would expect from a beloved Wisconsin tavern, featuring a wide selection of appetizers, gourmet burgers, sandwiches, and entrees. Offerings include classics like cheese curds, chicken wings, Philly cheesesteaks, and a variety of Certified Angus Beef burgers. They also serve a full breakfast menu on weekends, with items like steak and eggs, skillets, and omelets, making it a popular spot for a weekend brunch—naturally, paired with their famous Bloody Marys.

The atmosphere is that of a quintessential local sports bar. It's a casual, unpretentious place where locals gather. The generous hours, staying open until 2:00 AM daily and opening at 8:00 AM on Saturdays and Sundays, cater to a diverse clientele, from the early morning breakfast crowd to the late-night social scene. The presence of a wheelchair-accessible entrance ensures the space is welcoming to all patrons.

What Works and What Doesn't

For those seeking an authentic, local Wisconsin bar experience centered around a top-tier Bloody Mary, Sportsman's is an undeniable success. However, for the average consumer, there are both clear advantages and significant disadvantages to consider.

The Strong Points

An Exceptional Signature Product: The business is built on a genuinely high-quality, award-winning product. It’s not just a gimmick; the Redneck Juice Bloody Mary mix is a celebrated creation that draws people in. This provides an authentic and focused reason to visit.
Authentic Local Atmosphere: This is not a chain restaurant or a modern, sterile cocktail lounge. It’s a real, lived-in community hub. For travelers and locals who appreciate that kind of environment, it’s a major plus.
Full-Fledged Food and Drink Menu: Despite the hyper-specific name, it's a fully functional restaurant. With breakfast, lunch, and dinner options, along with late hours, it serves the community's needs beyond its signature cocktail.
Proven Track Record: Having been in business for decades, the owners have a long history of serving their community. The evolution of the Bloody Mary mix from a simple bar recipe to a commercial product is a testament to their dedication and quality.

Potential Drawbacks

Deeply Misleading Name: This is the most significant hurdle for new customers. Anyone looking for a smoothie shop or a place offering fresh juice will be completely disappointed. The name creates a powerful and incorrect first impression that could deter those who would otherwise enjoy a bar and grill, while attracting the wrong audience.
Niche Branding: The term "Redneck Juice" is intentionally provocative and targets a specific cultural demographic. While effective for its intended audience, this branding can be alienating or off-putting to others who might otherwise enjoy the product or the bar's atmosphere.
Inconsistent Product Reviews: While most feedback is positive, some reviewers have found the product underwhelming. One video review noted the "Spicy" version was not particularly spicy and raised concerns about ingredients like MSG and artificial colors. The high sodium content (a reported 780mg per 4oz serving) is also a potential negative for health-conscious consumers.
Limited Online Review Presence: For the physical establishment, there are very few recent, detailed reviews available online. This makes it difficult for a potential new customer to gauge the current quality of food and service beyond the praise for its signature drink.

Final Verdict

Sportsman's Redneck Juice Bloody Mary Mix is a business that defies easy categorization. It is a highly specialized establishment that excels in its chosen niche. It is the definitive destination for anyone whose primary goal is to find an expertly crafted Bloody Mary in a classic, no-frills tavern setting. The food menu is robust, the hours are convenient, and the atmosphere is authentically local.

However, expectations must be properly calibrated. This is not a juice bar. It is not a place for green smoothies, wheatgrass shots, or acai bowls. It is a testament to the Wisconsin tradition of the neighborhood tavern, where one specific drink, perfected over decades, has become a legend in its own right. For the Bloody Mary lover, it’s a must-visit. For everyone else, it’s a solid local bar and grill, as long as you know exactly what you’re getting into before you walk through the door.

Sportsman’s Redneck Juice Bloody Mary Mix