Groove-E-Juice

Located at 120 Portage Trail in Cuyahoga Falls, Groove-E-Juice presents itself as more than just a retail store; it's a curated experience. With a distinct 1970s-inspired vibe, complete with hand-painted murals and carefully selected music, the shop has cultivated a unique identity. However, prospective customers should be aware of critical conflicting reports regarding its operational status and some notable concerns about its business practices. The name itself can be a point of confusion; this is not a purveyor of fruit beverages. Instead, the "Juice" in the name refers specifically to the liquids used in vaporizers and e-cigarettes, positioning it firmly in the vape and smoke shop category.

A Unique Atmosphere and Eclectic Inventory

Customers have consistently praised the ambiance of Groove-E-Juice, often describing it as a welcoming and cool environment. The 70s rock and psychedelic theme is not just a superficial layer but is integrated into the store's core identity through wall-to-wall murals and a soundtrack that enhances the retro feel. This commitment to a specific aesthetic creates a memorable shopping experience that distinguishes it from more conventional head shops or vape retailers.

The product selection is notably diverse and goes far beyond typical e-cigarette supplies. While it functions as a comprehensive vape shop offering a wide e-juice selection, hardware, and accessories, its inventory is much broader. Patrons have found an array of smoking tools, glass pieces, rolling papers, and CBD flower. What truly sets it apart, however, is its collection of items not usually found in such stores. Groove-E-Juice also deals in vintage vinyl records, pop culture memorabilia, and even stereo equipment, appealing to collectors and hobbyists outside the vaping community. This eclectic mix means there is, as one customer noted, "a lil bit of something for everyone."

The Customer Service Experience

For the most part, the staff and owner at Groove-E-Juice receive high marks for their customer service. Reviews frequently use terms like "BEYOND friendly," "helpful," and "fantastic." The team is often described as knowledgeable, capable of guiding both new and experienced users through their product offerings. This positive interaction has been a cornerstone of their reputation, fostering a welcoming environment that encourages customers to return. The fair pricing on its varied products has also been a frequently cited positive point.

Potential Pitfalls: A Closer Look at a Negative Experience

Despite the largely positive feedback on staff interaction, at least one detailed account raises significant concerns. A customer reported a negative experience involving the purchase of stereo equipment. The issue stemmed from being allegedly misinformed by a salesperson about the compatibility of the equipment with their vintage speakers. The problem was compounded by the store's return policy. According to the customer, they were not informed at the time of purchase that returns are for store credit only. When the equipment proved incompatible, they were left with the choice of accepting a $100 credit to a store they no longer trusted or keeping the non-functional item. This incident highlights a potentially rigid and poorly communicated return policy that could be a major drawback for anyone considering a significant purchase, especially on non-vape-related items like electronics.

The Critical Question: Is Groove-E-Juice Still in Business?

The most pressing issue for any potential visitor is the store's operational status. While many online directories and even the company's own website might list it as operational, multiple customer reviews from late 2025 paint a very different picture. One visitor in November 2025 stated they spoke directly with the owner, who confirmed the store was closing permanently at the end of the year. Another review explicitly states the business is "PERMANENTLY CLOSED as of Dec 31st 2025."

This information is crucial and creates a significant discrepancy. While the business license with the Ohio Department of Taxation is listed as active until January 31, 2026, this does not guarantee the storefront is open for business. It is common for official records to lag behind the reality of a closure. Given the specific and firsthand nature of the customer reports, there is a strong possibility that Groove-E-Juice is no longer operating at its Portage Trail location. Anyone considering a visit is strongly advised to call the listed phone number, (234) 571-1100, to verify if they are open before making the trip.

This situation is further complicated by the business's history with its own premium e-liquids. In a statement on its website, the company announced that as of September 9th, 2020, it had stopped manufacturing its house e-liquid due to FDA requirements. Instead, they transitioned to selling DIY kits for customers to mix at home. This indicates a business that has already had to significantly adapt its model due to external pressures, which lends credibility to the more recent reports of a permanent closure.