PURE Juicer Company
BackPURE Juicer Company, formerly located on Airport Way South in Seattle, carved out a very specific niche in the wellness market. It's crucial for potential customers to understand that this was not a conventional juice bar where you could walk in and buy a freshly made beverage. Instead, PURE Juicer Company was the designer, manufacturer, and direct seller of a high-end, two-stage cold-press juicer. The physical Seattle location is now permanently closed, but the company and its product continue to operate online, targeting a clientele of serious health enthusiasts, wellness clinics, and those dedicated to therapeutic juicing protocols like the Gerson Therapy.
The PURE Juicer: A Commitment to Quality and Yield
The core of PURE Juicer Company's business is its namesake machine, an appliance built with an engineer's precision and a purist's philosophy. Founded by David Feinberg, the company's mission was to improve upon existing two-stage juicer designs that had remained largely unchanged for decades. The result is a machine that stands in stark contrast to the more common and affordable centrifugal or single-auger masticating juicers. The entire unit is constructed from food-grade stainless steel, a deliberate choice to ensure durability and prevent plastic from ever coming into contact with the juice. This robust construction speaks to its target audience: this is not a casual appliance, but a long-term investment in health.
The primary advantage, and the main selling point, of the PURE Juicer lies in its two-stage extraction process. First, produce is ground into a fine, slurry-like pulp by a powerful cutter. Second, this pulp is placed into press cloths and subjected to 2.5 tons (5,400 pounds) of pressure by a hydraulic press. This method is the definition of a true cold-press juice machine. Unlike centrifugal juicers that use high-speed blades generating heat and oxidation, the PURE process is slow and methodical, designed to maximize the extraction of nutrients, enzymes, and minerals. The company claims this process results in a 30-50% higher juice yield compared to other juicers, producing an incredibly dry pulp and a silky-smooth, nutrient-dense beverage. This high yield is a significant factor for those who juice in large quantities, as it translates to long-term savings on organic produce.
Who Was the PURE Juicer For?
The product was never intended for the mass market. Its design and capabilities were tailored for specific, demanding users. Individuals undergoing therapeutic treatments like the Gerson Therapy, which requires large amounts of high-quality, nutrient-rich juice, are a primary demographic. The machine is officially approved for this therapy. Additionally, small commercial operations, such as high-end cafes or wellness centers, could benefit from its efficiency and the superior quality of the juice produced. A production manager from Seattle's own Juicebox cafe reviewed the machine and noted it could increase their juice yield from greens by 20% and cut production time significantly. Finally, dedicated home users who are deeply committed to a juicing lifestyle and demand the absolute best juicer for nutrient retention would find the PURE to be a top-tier option. The ability to create superior fresh juice at home is the machine's ultimate promise.
The Downsides: Cost, Complexity, and Customer Service Concerns
Despite its impressive engineering, the PURE Juicer is not without significant drawbacks that potential buyers must weigh carefully. The most immediate barrier is the price. With a cost running upwards of $2,000, it represents a substantial financial commitment that is out of reach for the average consumer. This price point places it in a category of its own, far above even high-quality masticating juicers.
Beyond the cost, there is a notable learning curve and labor-intensive process involved. Operating a two-stage juicer is more complex than a standard machine. It involves grinding the produce, carefully wrapping the pulp in cloths, operating the hydraulic press, and then a multi-step cleaning process. While all parts are dishwasher safe, the overall procedure is more time-consuming than many are willing to undertake for a daily glass of juice. Some users have also reported that the machine is extremely heavy and difficult to manage. Another complaint has been an unexpectedly loud cracking noise at full hydraulic extension, which the company has reportedly deemed as "normal."
Perhaps more concerning are the mixed reviews regarding the company's customer service and warranty fulfillment. Several customers have reported issues with dismissive service, difficulty with returns, and warranty claims being denied for parts they felt were faulty by design. One user described a month-long wait for a response after a press plate warped within a couple of months of use, only to have the warranty claim denied. Others have complained about unjustifiably high shipping costs for replacement parts, creating a sense of being locked into an expensive ecosystem. These accounts paint a picture of a company that, for some, has not provided a level of post-purchase support commensurate with its premium product price.
The PURE Juicer Company, though no longer physically present in Seattle's SODO neighborhood, continues to occupy a unique and polarizing position in the health and wellness appliance market. On one hand, it offers a superbly engineered machine that delivers on its promise of producing the highest quality and yield of cold-pressed juice possible in a home or small commercial setting. For those for whom juicing is a critical, non-negotiable part of their health regimen, the PURE Juicer's performance in creating superior organic juice and enabling effective juice cleanse protocols may justify the steep investment. The cold-pressed juice benefits, such as maximum nutrient retention and enzyme preservation, are undeniable with this technology.
On the other hand, the prohibitive cost, operational complexity, and concerning customer service reports are significant red flags. The product is definitively not for the casual user or anyone looking for a quick, convenient way to make juice. The decision to purchase a PURE Juicer requires a careful evaluation of one's budget, commitment to the juicing lifestyle, and tolerance for a potentially challenging customer experience. While it may be one of the most powerful tools available for creating therapeutic-grade juice, potential buyers should be fully aware of the costs and potential frustrations that come with this level of specialized equipment.