Juice It Up!

For students and faculty at San Diego State University, the former Juice It Up! location in the East Commons building was a campus staple for a quick and healthy pick-me-up. However, anyone searching for it today will be disappointed, as this specific branch is now permanently closed. Despite its popularity and high marks from patrons, this on-campus juice and smoothie shop is no longer in operation, leaving a void for those who relied on it for nutritious options between classes.

The On-Campus Appeal

During its time, Juice It Up! at SDSU earned a strong reputation, reflected in its impressive 4.6-star rating. Customer feedback frequently praised it as a go-to spot. One former student lamented its closure, calling it their "favorite place to get a smoothie in the college area," a sentiment that highlights its importance to the campus community. Another review mentioned that the place made them "feel at home," suggesting a welcoming atmosphere and friendly service that went beyond just serving drinks. Its location within East Commons made it incredibly convenient for students needing a healthy snack or a meal replacement without having to venture off-campus.

What They Offered

The menu was a significant draw, focusing on health-conscious items perfect for a busy academic lifestyle. The core offerings included a wide variety of specialty smoothies, raw juice blends, and nutrient-dense açaí bowls. Patrons could choose from an extensive list of creations, from classic fruit smoothies like the Strawberry Wave® to more robust protein shakes such as The Zone, which was packed with peanut butter and banana. For those seeking a powerful dose of vitamins, the menu featured various green juices and wellness shots. The superfruit bowls, especially the popular açaí and dragon fruit options, were a substantial and trendy choice for a fulfilling meal. This focus on fresh ingredients and functional nutrition made it a standout option among typical campus food court fare.

Drawbacks and Eventual Closure

Despite its positive reception, the establishment had notable operational limitations. A significant issue was the lack of wheelchair accessibility, a major drawback for any public-facing business. Furthermore, it did not offer modern conveniences like delivery or curbside pickup, services that have become increasingly standard. While these might be minor inconveniences for some, they point to limitations in its service model.

The ultimate negative, of course, is its permanent closure. The specific reasons for its departure from the SDSU campus are not publicly detailed, but one reviewer's comment about it being "kicked off campus" suggests a decision was made by the university or its dining services management. Such changes are common on university campuses as contracts expire and new vendors are brought in to refresh offerings. For the loyal customers of this particular juice and smoothie shop, the closure was a significant loss, forcing them to seek out new options for their healthy smoothies and bowls.

A Look at the Legacy

While this Juice It Up! branch is no longer a part of the SDSU landscape, the brand continues to expand elsewhere, including other parts of San Diego County. For many former students, however, the East Commons location holds a specific nostalgic value. It was more than just a franchise outlet; it was a reliable part of their daily routine, providing a moment of healthy refreshment amidst the stress of university life. Its high rating and fond reviews serve as a testament to the quality and service it once provided. Though closed, its memory remains as a once-beloved campus destination for fresh juice and vibrant plant-based options.